December 18th, 2010 
Tech Guru Charities have been asking for donations for as long as society has existed. The only thing that has changed over the centuries is the methods used to try and solicit donations from strangers and friends. You aren’t likely to get a papyrus scroll in your mailbox asking for a donation of five bushels of corn. However, the internet and social networks have made it much easier for people to try and get donations from complete strangers. Using the internet there are a number of entirely new ways to collect donations for every charity.
It is the Time of Giving
Christmas is a time when many charities get the most results for their efforts in trying to collect donations for their causes. It is a time when many people are considering donating to their favorite causes, and these charities spend a lot of time trying to convince potential donors that their cause is worthwhile. Although charities still use traditional methods such as letters and phone calls to try and solicit more donations, the internet is taking an ever increasing role in the quest to collect more donations for charities.
Social Networks Spread the Word
Social networks are a relatively recent type of website that charities are using to solicit donations. They allow the workers at the charities to chat with their potential donors in a much less obtrusive way that the traditional phone call. Nearly every non-profit group has a Facebook page that lists many different ways that people can donate money or help out the cause. Some have gone even further to make it easy for people to donate money to their cause. Some charities set up free online games on web pages that feature heavy advertising. The money generated from these ads is sent directly to the charity, making it free and easy for people to donate money to the charity while still having fun.
How it Works
Social networks are a powerful tool for collecting donations because it relies on people’s connections to each other rather than being convincing on the phone. If a friend asks you for $10 for charity you are much more likely to give it than if a stranger asks for the same $10. By taking advantage of this behavior, social networks have become a very powerful tool for charities looking to collect donations during the holiday sea son.
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